Given instructions
A Swiss SME active in the high-end chocolate sector is launching a new product:
An 80% cocoa chocolate bar.
This SME’s products stand out on the Swiss and international markets for their delicate taste and refinement, and are intended for discerning consumers.
The concept
I kept three keywords:
Strength of taste, strength of authenticity.
Good for the body and mind.
[nwaR] chocolate is good for your health because it contains natural and authentic ingredients. Its traditional manufacturing process allows it to reveal the full strength of the aromas of a great chocolate.